Lang: ES IT EN
This is a second example of NBM research, at the creative level, the neurobiological tests help them identify less-effective scenes, while the more positive overall results with men guided their media planning strategy towards programs with male audiences.
Tags: aplicazioni., ejemplos, esempi, neuromarketing, scent marketing
Neuromarketing examples | Alberto Apicella | 
2009-03-22 3.02 am | 
Comments (0)
Get the Flash Player to see this player.
Lang: ES IT EN
In this example you can see the neurobiological stimulation in a point of purchase. This study was for Cosmoprof (Italy), the main objective was to provide innovative data about the shopping experience, and compare the neurobiological activity in two perfumery, one high class with luxury style, wood shelves, mirrors, and the other like discount market, franchise style. Other interesting results were the neurobio differences of each participant segmented by incomes, gender, age, and by theirs neuro and bio rest rhythms.
Subscribe