Neurobiological measurements for persuasion optimization » Neuromarketing examples http://www.neurometaphors.com Fri, 25 Nov 2011 09:16:08 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 NBM – Copy test http://www.neurometaphors.com/neuromarketing-ejemplo/ http://www.neurometaphors.com/neuromarketing-ejemplo/#comments Sun, 22 Mar 2009 02:02:09 +0000 Alberto Apicella http://www.psicotec.it/?p=62

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This is a second example of NBM research,  at the creative level, the neurobiological tests help them identify less-effective scenes, while the more positive overall results with men guided their media planning strategy towards programs with male audiences.

]]> http://www.neurometaphors.com/neuromarketing-ejemplo/feed/ 0 Neuromarketing en el punto de venta. http://www.neurometaphors.com/point-of-purchase-neurobiological-measurement/ http://www.neurometaphors.com/point-of-purchase-neurobiological-measurement/#comments Sun, 22 Mar 2009 01:46:00 +0000 Alberto Apicella http://www.neurobiomarketing.com/neuromarketing/?p=36

Lang: ES IT EN

   

In this example you can see the neurobiological stimulation in a point of purchase. This study was for Cosmoprof (Italy), the main objective was to provide innovative data about the shopping experience, and compare the neurobiological activity in two perfumery, one high class with luxury style, wood shelves, mirrors, and the other  like discount market, franchise style. Other interesting results were the neurobio differences of  each participant segmented by incomes, gender, age, and by theirs neuro and bio rest rhythms. 

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