Neurobiological measurements for persuasion optimization » esempi http://www.neurometaphors.com Fri, 25 Nov 2011 09:16:08 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 NBM – Copy test http://www.neurometaphors.com/neuromarketing-ejemplo/ http://www.neurometaphors.com/neuromarketing-ejemplo/#comments Sun, 22 Mar 2009 02:02:09 +0000 Alberto Apicella http://www.psicotec.it/?p=62

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This is a second example of NBM research,  at the creative level, the neurobiological tests help them identify less-effective scenes, while the more positive overall results with men guided their media planning strategy towards programs with male audiences.

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