Neuromarketing en el punto de venta.

Get the Flash Player to see this player.

Lang: ES IT EN

In this example you can see the neurobiological stimulation in a point of purchase. This study was for Cosmoprof (Italy), the main objective was to provide innovative data about the shopping experience, and compare the neurobiological activity in two perfumery, one high class with luxury style, wood shelves, mirrors, and the other  like discount market, franchise style. Other interesting results were the neurobio differences of  each participant segmented by incomes, gender, age, and by theirs neuro and bio rest rhythms.